As part of my Bachelor’s degree in Fashion Marketing and Communication at ESMOD Paris, I developed a complete brand extension for Fusalp, the French luxury skiwear brand. The project focused on creating a skincare line designed to protect and support the skin in cold weather conditions, especially for winter sports enthusiasts. Several product ranges were imagined, including hydrating, soothing, illuminating, repairing, nighttime, and sun care lines. Alongside product development, the project also included a full marketing strategy covering pricing, distribution, communication, events, and advertising.